The North Carolina Association of CPA's has issued a periodic publication to their members since 1935! I had the honor of laying out all the content into these quarterly reports from 2015-2018. My goal was to keep the reports clean, professional, and friendly—while providing the membership with relevant industry information. You can read a complete report here or view samples below.
A strong brand has a strategic foundation comprised of logos and marks, typefaces, colors, and a voice that is used consistently across platforms and materials. My goal for any branding project is to first create a recognizable standard with a unique personality. Whether it is updating a brand that was established decades ago, or creating new campaigns across channels, or designing new assets for an opening restaurant—the presentation is only as successful as the thoughtfulness behind the brand.
In 2012, TOMS grew up... or at the very least grew out of the old warehouse that had previously served as its headquarters. I was tasked along with Joanna Harrison with designing environmental graphics for the new office. The HR department requested vinyl window decals to add a bit of privacy. For that purpose I created a bold pattern with quotes from our company’s mission report. The sales department requested a space to honor the late and beloved VP of sales, Pete Ferrer. I accomplished this with a gallery of photos, a bio, and wooden signage with quotes from his team members. And the CEO Blake Mycoskie requested the company’s vision be at the entrance so that employees were greeted with purpose at the very start of their work day. For this, I designed murals to be hand-painted on the exterior of the building.
In 2013, TOMS created its first independent retail space when it launched its flagship store in Venice, California. The location brought the TOMS story to life as a vibrant community space, and its success led to the launch of a second store in Austin, Texas. The challenge was to create a new, engaging TOMS experience that resonated with Austin’s unique and colorful personality. As one of the lead designers, I was tasked with the graphic design – from concept to buildout – on signage, mural pieces, ceiling patterns, photo arrangements and prop selections. I had the extreme privilege of working for Joanna Harrison who was the senior retail designer who oversaw the entire project. All signs were hand-painted by Joe Swec. The store opened its doors during SXSW 2014, and the community response was overwhelmingly positive.
As a member of the TOMS environmental design team I was responsible for thousands of store window displays across the country. These displays, which highlighted seasonal campaigns and featured products, would be produced in assorted sizes and shipped across the country to be installed at a wide variety of different retail locations. The design challenge was twofold; the displays needed to be flexible enough to work in any type of window, yet simple enough to be set up by anyone, as we had no control over installation.
I love to style, tinker, and tweak with a shelf. I like to play match-maker and create happy pairs from props that just met. I want to strike a balance, whether it be by adding height, texture, or weight. Styling a space is like letting the ‘artist’ inside the ‘designer’ go free and enjoy the process.
Posters and flyers tend to be a fun design challenge. They provide a clear opportunity to play with type with the right side of my brain, yet organize the hierarchy of messaging with the left side of my brain. Whether it’s a poster for a concert with very little information or a retractable banner with the entire outline of a 10 year community project—it only works if you master the hierarchy. Sign me up for this puzzle any day!
Logos created for various projects.
In 2011 I created a blog. It was the early days of my budding camera roll and not only did I want to give my photos a life outside of my phone, I really wanted to explore with type on top of imagery. My blog became a place to experiment, be curious, and get weird on a regular basis for my own creativity. It helped me grow in more ways than I could have imagined and even though I don’t contribute to it often anymore, I still pay for the domain every year in an homage to how it helped me grow as a designer.
^ A collaboration with my dear friend Chris Tuyay (we split this square in 2).
In this budget-friendly bathroom renovation the goal was primarily to update the look and feel, and add a double sink as it is the only bathroom in the home. We demoed the beige tub surround and opted for cost-effective subway tiles with a warm, friendly grey grout. The floor contrasts the tub surround and is a large black picket tile that matches the rest of the black matte finishes in the bathroom. The Ikea vanity was the perfect solution, not only for the sake of the budget—but primarily for the narrow room which required a vanity no deeper than 19” (which turns out to be a pretty hard find without going custom!). The only extravagant purchase of the project were those beautiful Rejuvenation mirrors, and I have to say—I love the pivot detail on the mirrors that allows them to layer on top of the new bead board paneling perfectly.
A friend recently purchased an investment property in Arcadia, Arizona with the intention of using it as a vacation property. I sourced all the furnishings from afar with a cost-effective approach. The design is a nod to the Old Southwest with a modern motif.
I created, illustrated, and produced these teaser marketing videos for the North Carolina Association of CPA’s. They were featured in the organization’s emails, landing pages, and social media platforms in order to supplement the marketing strategy with a target audience in mind. The goal with these videos was to be concise yet informative. Each video corresponded with the specific visuals I designed for the campaign and matched the other marketing collateral I produced. The last video is the outlier of the group, as I was hired by Adwerx for a set of illustrations and their video team produced the series.